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It is well-documented that POS materials assist sales and create interest in stores but they can also be problematical and so require much thought and planning. G.I.L. has designed a multi-coloured display unit that beautifully promotes the image of Spaziale Splendy and is at the same time easy to use and take care of. The unit was first produced in 2009 and has been tested extensively for promotional periods in selecte
d stores all over Italy. It has been seen that when this sales unit is placed in the store window, sales have increased by 20% and no problems with its use have been noted. The way is works is simple: there are one hundred or so of these units throughout Italy which can be requested by individual retailers, through their local Spaziale Splendy representative, for a period of 3-4 weeks. The unit, which contains 14 different coloured Classic bathrobes, is then shipped to the retailer, who sets it up and uses it for the designated period, re-packing it into the same packaging and returning it via the same courier afterwards. Notwithstanding G.I.L’s vast TV, magazine and newspaper advertising campaign, this system of point-of-sale display is strongly recommended as an extremely valid sales tool.
d stores all over Italy. It has been seen that when this sales unit is placed in the store window, sales have increased by 20% and no problems with its use have been noted. The way is works is simple: there are one hundred or so of these units throughout Italy which can be requested by individual retailers, through their local Spaziale Splendy representative, for a period of 3-4 weeks. The unit, which contains 14 different coloured Classic bathrobes, is then shipped to the retailer, who sets it up and uses it for the designated period, re-packing it into the same packaging and returning it via the same courier afterwards. Notwithstanding G.I.L’s vast TV, magazine and newspaper advertising campaign, this system of point-of-sale display is strongly recommended as an extremely valid sales tool.
In addition to the information labels on every Spaziale Splendy product, a new ticket can now be found in the packaging. The international Oeko-Tex Standard 100 label certifies that that the product has undergone a globally uniform testing system and is free of toxic sub
stances. The consumer can therefore feel safe in the knowledge that all materials, production processes and packaging for Spaziale Splendy products are guaranteed to be non-harmful. The bathrobe comes into contact with the skin, which is particularly sensitive after a shower and it therefore must fulfil strict human ecological requirements in order to safeguard the health of the user. In addition to being original and unique and the fruit of extensive research into modern fibres and their performance, Spaziale Splendy is the only product of its kind on the market that carries this certification.
stances. The consumer can therefore feel safe in the knowledge that all materials, production processes and packaging for Spaziale Splendy products are guaranteed to be non-harmful. The bathrobe comes into contact with the skin, which is particularly sensitive after a shower and it therefore must fulfil strict human ecological requirements in order to safeguard the health of the user. In addition to being original and unique and the fruit of extensive research into modern fibres and their performance, Spaziale Splendy is the only product of its kind on the market that carries this certification. 
Sport is very important to Spaziale Splendy. The revolutionary bathrobes that have changed the habits of many Italians were initially invented as a solution for the daily problems of sports men and women and it is fitting that on their tenth anniversary, as a tribute to the world of sport, this Milanese company has created a special, fast-dry, high-performance collection. The Sport Collection is divided into two lines, both of which use TexWinner™, the extraordinary, latest generation fabric from Spaziale Splendy’s research lab, a fabric that opens a world of new
possibilities for this famous Italian bathrobe company. The technology that created the TexWinner™ drying process has taken Spaziale Splendy another huge step forward. It’s two-way action means that water is instantly absorbed on the inside of the fabric and released to the outside where it immediately evaporates, leaving the bathrobe completely dry. The smooth interior of the TexWinner™ fabric makes the garment easy to put on and to remove and leaves the skin feeling fresh. The two lines that make up the Sport Collection are appropriately styled for athletes: one is a collection of unisex two-coloured robes with white piping and a large white Spaziale Splendy logo on one sleeve; the other is made up of refined but striking black bathrobes with fluorescent Spaziale Splendy sleeve logos. Co-ordinating towels complete the lines. Antonio Rossi, world champion and Olympic gold medal winner and 2010 Spaziale Splendy testimonial, recommends these exceptional, high-quality products unreservedly. TexWinner™ technology is registered and patented by G.I.L.srl.
TEXWINNER™: FABRIC OF CHAMPIONS
A new revolution for Spaziale Splendy
A new revolution for Spaziale Splendy
A HIGHLY SUCCESSFUL DISPLAY UNIT FOR RETAILERS
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NEWS
SPAZIALE SPLENDY
THE HEALTHIEST OF PRODUCTS
THE HEALTHIEST OF PRODUCTS
The presentation of the new fund-raising Telethon campaign early this month in preparation for the 17-19 December TV marathon - in the presence of the Telethon foundation chairman Luca Cordero di Montezemolo and Chamber of Deputies chief Gianfranco Fini – was an occasion to look back at a very successful 2010. The chairman explained that notwithstanding the economic crisis, the foundation has been able to donate over 30 million euros for research into genetic disorders.
From this year, G.I.L is among the important donor companies; the Milanese brand has created an entire line of ethical Telethon Spaziale Splendy products, a percentage of the sales of which will be added to the €24,000 already destined for the Telethon fund, to adopt a project for genetic disorders.
One the most important undertakings of Telethon is to create a special centre at the Children’s Hospital in Houston, Texas, dedicated to the study of childhood neurological diseases. The Beyond Batten Disease Foundation, founded by Craig & Charlotte Benson whose daughter was diagnosed with this grave genetic disorder, is committed to raising money for the centre, which has been built in partnership with the Telethon Institute of Genetics & Medicine in Naples and for which $2.5 million has been donated so far.
SPAZIALE SPLENDY AMONG THE IMPORTANT CONTRIBUTORS
TO TELETHON
TO TELETHON
Emilio Mina (to the right) and Flavio Bertoglio, Provincial coordinator of Milan Telethon, during the press conference of October 28 th 2010
G.I.L lends its support to the Italiano Foundation for research into genetic disorders.